reports of misconduct, Club Penguin offers unprecedented
peace of mind for parents. It also adheres to a strict privacy
policy and includes no advertising.
“Although advertising certainly has its place in the
world of adults, I don’t think it belongs on a site dedicated
to children,” says Merrifield, a father of two. “I wouldn’t let
my child watch an hour of advertising on TV. So why would
I on the web?”
Club Penguin recently partnered with NetSmartz
Workshop, a leading educational safety resource that
teaches children and teens how to stay safer on the Internet.
The site was also selected by the Better Business Bureau’s
BBB OnLine program to receive its Kid’s Privacy Seal of
Approval, a respected designation currently held by less than
a dozen other companies in the world. Club Penguin is
designed for 8-14 year olds, but is open to children of all ages.
Although the site is funded by subscriptions, you don’t have
to be a paying member to visit or play games.
SURVIVALTAG DESIGNED TO SAVE
Survival Tag, the latest in life-saving radio frequency
identification (RFID) technology for firefighters, is in
the final design phase. Embedded in uniforms, fire chiefs
and commanders will be able to use the Survival Tag
System to track their emergency personnel squads in
at-risk, on-scene situations pinpointing the wearer’s
location for possible rescue by other squad members if
and when necessary.
Influenced by fire chiefs and commanders, RFID, LTD.
is designing and developing a complete SurvivalTag
System that not only monitors the locations of squads but
also their heart rates, respiratory developments, and skin
RFID, LTD. formulates, tests, and deploys vendor neutral
Radio Frequency Identification solutions.
MICROCHIP’S GLOBAL SALES TEAM
NAMED AS FINALIST
Microchip Technology, Inc., a leading provider of
microcontroller and analog semiconductors,
announced that Mitch Little, vice president of worldwide
sales and applications, was honored with a Stevie® Award
in the “Worldwide VP of Sales of the Year” category
in The 2006 Selling Power Sales Excellence Awards.
Additionally, Microchip’s worldwide sales organization
was named a finalist in the “Global Sales Team of the Year”
This prestigious award honored Mitch Little and the
Microchip sales team for their significant achievements
during the past year, including the effective addition of
nearly 30% more sales and applications resources to the
global team, at all levels. The elegant Stevie trophy was
designed by R. S. Owens, the same company that makes the
Oscar and the Emmy. NV
(& 5 "
3FBEZ TFU HPy
HFU ZPVS ESFBN KPC
.BLF B ZFBS
XJUI /0 DPMMFHF EFHSFF
February 2007 33