An Interview with Paul True
President, Linx Technology
by Marvin Mallon
The spotlight this month is on Linx
Technology whose corporate
headquarters is located in Merlin,
OR, a small community northwest of
Grants Pass. The privately owned company moved into this purpose-built
facility in late 2006. The 20,000 square
foot building houses many amenities
for the two dozen employees including
a game room, ‘50s theme lunchroom,
four hole putting green, and more.
Paul True, whose long history of
business creation started at age 18 on
his mother’s dining room table, founded
Linx in 1997. His parents didn’t allow a
TV in the house until he was 15, so his
early years were filled with Popular
Science, Popular Mechanics, the Book of
Knowledge, electronic kits, small explosions, and numerous fires. Soon after, he
started his first company, Mytec, an
electronic service center. Professional
Video Warehouse, a nationwide distributor of video equipment, followed this.
He then founded NRG Research, a manufacturer of lighting and power products
for the video industry that continues in
business today. In response to the lack
of reliable and easily applied wireless
solutions, Paul dedicated his energy and
personal resources to create Linx and
fulfill a vision for providing cost-effective
RF solutions that could be easily applied
by engineers of all skill levels.
Marvin: What purpose did you have
in mind when you founded Linx
Paul: Linx Technologies was created
with the belief that every engineer
should have the option of using RF
technology. Radio frequency is a complex science, requiring a unique grasp of
advanced technical issues and complex
legal requirements. Adding wireless capabilities to a product has traditionally been
104 August 2007
a costly and time-consuming proposition.
Engineers without deep expertise in
RF may find themselves ill-equipped to
analyze competing technologies or
implement chosen solutions. As a result,
many companies and engineers have
been unable to benefit from the addition
of RF technologies to their products.
M: How do your products differ
from what is presently offered to the
P: The overall market for RF solutions
is highly competitive, filled with
companies focusing on emerging standards, cutting-edge technologies, and
the pursuit of ever-higher frequencies
and data rates. Instead of complexity,
Linx has taken a path of simplicity
intended to allow engineers of all skill
levels to quickly and cost-effectively
achieve wireless success. Linx
products are designed for ease of
implementation, reliable performance,
low-cost and a high degree of application flexibility. Most importantly, any
engineer — even those without RF
experience — can quickly and cost-effectively achieve wireless success.
M: Are there any newly developed
products ready for release?
P: Right now, we have some of the most
exciting products in our history entering
the market and some fantastic innovations in R&D, as well. These include:
• High Security Solutions for Control
and Command Applications. There is a
lot of excitement centered on the
recent release of our CipherLinx™
encrypted remote control technology.
CipherLinx security is based on a core
algorithm developed by the NSA and
considered one of the most secure
encryption algorithms available.
• RF Transceivers. The company will
shortly introduce the LT series; a
family of low-cost transceiver modules
it anticipates will be uniquely positioned and highly successful.
• Expansion of OEM Product Line.
Linx will continue to expand its OEM
product family with a solid-state
relay function module, and specialized consumer and industrial remotes.
There is one more that is unlike
anything we have ever offered in the
past that I am personally very excited
about, but it’s a bit too early. Let’s just
say innovation continues to flourish
here at Linx and stay tuned.
M: Finally, please summarize the
extent of your present product line.
P: We manufacture and market a
diverse array of modules covering
both analog and digital applications.
Our RF modules offer long range, low
power, stable performance, and ease
of use. Additionally, no external RF
components — other than an antenna
— are required for operation. Our
products follow as closely as possible
to a wire-line model. This transparency
simplifies design and allows a high
degree of protocol flexibility.
We offer personalized support,
superior evaluation platforms,
inspection and pre-screening services,
and informative application notes.
Interested individuals can learn more
about all of our products and services
by visiting our website at www.linx
159 Ort Lane, Merlin, OR 97532