An Interview with Mark Walsh
Director of Marketing and Product Development, MCM Electronics
by Marvin Mallon
This month’s spotlight is on MCM
Electronics, a division of Premier
Farnell. The multi-national organization is a publicly held company listed on
the London Stock Exchange. Formed in
1996, Premier Farnell is a global, busi-ness-to-business, small order, high service
distributor of electronic components and
industrial products to the design, maintenance, and engineering sectors. They are
a Public Limited Company headquartered in Great Britain. MCM has been a
part of this organization for close to 10
years, though it had been founded over
30 years ago. Their main offices are located in Centerville, OH and their distribution center and showroom is in nearby
Springboro. Both facilities are just a few
miles south of Dayton and are operated
by 130 employees. The principal marketing and advertising officers of MCM are
Mark Walsh, whose responsibility
extends to marketing and product development and Terry Carity, another senior
member, handles advertising. When
interviewed for this column, Mark
responded to our questions as follows:
Marvin: When was MCM founded?
Mark: MCM was founded over 30
years ago. MCM, believe it or not,
started as a radio/television repair
company. The owner at that time was
having difficulty finding the service
parts needed for repairs, so he started
sourcing the parts himself. He found
that he could make more money
distributing service parts rather than
complete the actual repairs himself.
Marvin: What is your and Terry’s
background in this business?
Mark: I’m the Director of Marketing and
Product Development for MCM and
have been with MCM for over 12 years
including positions in purchasing,
104 November 2007
product development, and marketing. I
graduated from Bowling Green State
University with a dual degree in business.
Terry Carity is the Director of Advertising
for MCM. He has been with MCM for
over 20 years and has been promoted
several times to his current position. He
graduated from Sinclair Community
College with a degree in Commercial Art.
Marvin: How large is your main
Mark: MCM’s corporate headquarters
is located in Centerville, OH. Our
state-of-the-art distribution center is
located approximately 10 miles south
of Centerville in Springboro. Our
distribution center is approximately
140,000 square feet. MCM’s
expanded showroom allows local
customers to call in their orders for
quick and convenient order pick-up.
Marvin: How would you describe your
principal activities at these locations?
Mark: MCM is a broad line electronics
distributor serving the consumer repair,
home integration, gaming, and education market. We stock over 40,000
products including audio/video service
parts and accessories, test equipment,
professional and home audio products,
security equipment, tools and tech aids,
wire and cable, and a whole lot more.
MCM also has access to over 1.5 million
electronic parts and related products
from other Premier Farnell divisions.
Marvin: What segment of your products would you say is the most popular?
Mark: The Tenma test and soldering
equipment line is one of MCM’s most
popular product lines. For over 25 years,
Tenma has maintained a reputation of
exceptional quality soldering and test
equipment at a very reasonable price.
Tenma multimeters, power supplies,
oscilloscopes, pattern generators, and
counters are recognized worldwide, and
have become staples in the service and
manufacturing industry and with security, audio, CATV, and SATV installers.
Marvin: Is there a newly developed
product ready for release?
Mark: Yes, MCM recently introduced a
speaker measurement interface. The
Tenma SMI is essential for design, refurbishing, or do-it-yourself speaker building. This compact interface is powered
directly from the USB port of most PCs,
including laptops, and provides full
measurement parameters of the connected speaker. When connected to an
unmounted speaker, this device measures all needed parameters to accurately design a perfectly tuned enclosure.
Measurements can be performed in
most any shop or home; no special
microphones or testing area is required.
Marvin: Can you summarize your
company’s mission and its policies?
Mark: MCM stocks products to test,
repair, upgrade, and/or install consumer
electronics. We make it very easy for
the customer to order electronic products using a multi-channel approach. A
customer can call in their order to our
friendly call center, order from our
fantastic website, and local customers
can pick up their orders from our
recently expanded showroom. NV
MCM — Springboro