On the other hand, Hewitt feels that approach has
actually been a plus in writing Blog. “It’s a forest and trees
thing,” Hewitt adds. “The techno-wonks are all lost in ‘the
beauties of RSS feed,’ and whether or not videoblogging is
going to overwhelm conventional blogging.
I’m stepping back and looking at a new communications technology available to anyone with a nickel and a
modem, and saying that that’s got huge consequences.”
How huge? Well, Hewitt compares Weblogs to Martin
Luther’s Protestant Reformation of the 16th century.
Isn’t that a bit presumptuous? Is the Blogosphere really comparable to the Reformation?
“Absolutely,” Hewitt says (and other bloggers have
also used the analogy). “The Church lost control of the
text, and once they did, especially with its translation into
German, individual people began making decisions for
themselves. Today, Big Media has lost control of the information flow, and the consequences are immediate and all
So What Makes a Weblog Tick?
The basic feature that a Weblog allows is virtually
instantaneous (and very easy) uploading of a block of text
in what is called a post. Unlike a magazine or newspaper —
where physical requirements often dictate articles of a certain length — posts can vary in length from a single short
sentence (often containing a hyperlink to a related lengthier article offsite) to a thousand words or more. A post can
also be strictly a link to a photo, or an audio or video clip.
Traffic gets drawn to a Weblog from several sources,
including friends and fellow bloggers. The other source of
a Weblog’s traffic is search engines. Search engines —
particularly Google — love Weblogs, and as a Weblog
accumulates posts on a variety of topics, new readers will
find your Weblog when they are searching for information
on the topics you’ve discussed.
How to Start a Weblog
Starting a blog is astonishingly easy. There are a
number of software platforms that facilitate it, but perhaps
the two most popular are Blogger and Movable Type.
Blogger ( www.blogger.com), which was bought by
Google in 2003, is perhaps the easiest of all. Enter a user
name and password, select a template, and off you go.
They’ll even host it for free on their Blogspot domain.
However, if you have some sort of website already, it’s
probably best to host the blog there, and simply use
Blogger to enter data into it.
Movable Type ( www.sixapart.com/movabletype/)
is a more powerful alternative, and includes several features built-in that require additional installation to the basic
Blogger software. But Moveable Type generally requires
either professional installation, or at least prior knowledge
of web programming.
Blog, written by Hugh Hewitt, is
about the Blogosphere — what
it is, what it’s accomplished,
and where it’s going.
Hugh Hewitt — creator of the
hughhewitt.com weblog site
and author of Blog.
Many of the most prominent blogs have begun on
Blogger (and frequently hosted on Blogspot) before
moving to running on Moveable Type on their own
domains. Skilled web designers (such as Stacy Tabb of
Sekimori.com) can frequently port over data created on
other formats when updating to Moveable Type.
Tiny But Mighty
Get started with our
most compact and
$79 Kit reg. $199
256K Flash, 128K SRAM
29 general purpose I/O
via pluggable pin headers
Complete development software
(not a trial version)
Hundreds of sample programs and libraries
Development board with prototyping area
AC adapter and complete documentation
1.60” x 1.15” x 0.55”
Need Buy Development Kit Online!
Ethernet? Add the RCM2200 Ethernet RabbitCore
to your kit order for only $27.50 (reg. $55).
2932 Spafford Street
Davis, CA 95616
Circle #97 on the Reader Service Card.